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The Project
After the Play! by SEPHORA beauty subscription program sunsetted in 2020, our team developed a new trio of sampling programs nested under the existing Sephora Favorites brand umbrella.
Our Role
Art Direction
Branding
Photo Shoot
Casting
Packaging Design
Set Design
Digital Assets
The Hello! program is an entry point for new customers, and the look and feel were designed to be friendly and inviting.
We created a templatized packaging design that can be iterated upon but feels consistent from release to release by changing a gradient, window shape, and illustrated badge. We also created acquisition video ads for social media that ran on multiple social channels to promote the new program.
native social
mobile app
Banner
native social
mobile app
Banner