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The Project
After the Play! by SEPHORA beauty subscription program sunsetted in 2020, our team developed a new trio of sampling programs nested under the existing Sephora Favorites brand umbrella.
Our Role
Art Direction
Branding
Photo Shoot
Casting
Packaging Design
Set Design
Digital Assets
The POP program is a mid-level tier featuring new products from buzzy brands that interest trendy beauty consumers.
We created high-level themes that iterate on hot, trending now products. My team created packaging design that drastically changes every release. We also created multi-platform digital assets to promote the new product.
collateral
stickers
instagram stories
emails
